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Hollister · Brand Heat

Brand heat tracking

Window

Jan–Jul 2026

Networks

TikTok · Instagram · YouTube

Posts read

15.8K

Market
Driver
Months
Network
Sentiment
Gender
Age
Size
Brand
Hollister logo
Hollister · Overall brand heat
76/ 1002Rank #1 of 9

Composite of Attention, Sentiment, Volume & Momentum vs. the comp set.

% Positive

88%

2.1K positive posts

Share of comp-set views

38.8%

of 2.9B total

Total views

1.1B

across the window

Posts

2.3K

relevant posts read

Organic %

65%

unpaid conversation

Driver heat — Hollister

Style & Trend

771

Fit & Quality

4814

Value

786

Buzz & Talent

546

Store & Digital

8414

Purchase Intent

937

Mix breakdown

Weight by

Sentiment mix — Hollister

Platform mix — Hollister

Winning narratives

Seasonal Collection Drops Dominate

Official Hollister videos showcasing new denim, swimwear, and seasonal launches generate massive organic reach, consistently framed around spring break and summer.

Soccer Culture Collabs & Kits

Club-branded soccer kits and the Hollister x Kappa collaboration tie the brand to global soccer fandom, driving strong engagement around 'game time' merchandising.

In-Store Summer Discovery Excitement

Organic store-tour videos capture genuine fan excitement discovering the season's 'summer fit' assortment in person.

Slipping narratives

Low-Rise & Curvy Fit Complaints

Recurring complaints that jeans and skirts don't fit as marketed, from 'still not low enough' rises to waist gaps and curvy-line dissatisfaction for pear-shaped bodies.

Online Stock-Outs Block Purchases

Multiple shoppers document popular sizes and styles listed as sold out on the website, expressing frustration at being unable to complete purchases.

Fabricated Heritage & Nostalgia Backlash

An investigative video exposes the brand's fictional 1922/founder backstory, while others express nostalgia for the 'peak 2009-2011' store aesthetic over today's brighter, more generic look.

UGC creators — Hollister

Top independent creators by total views. Official brand accounts excluded.

Hollister logo@paigetaylor.s1 post9.1M
Hollister logo@alyssayannaccone3 posts9.1M
Hollister logo@ylimeklein1 post8.4M
Hollister logo@lyssiebob3 posts1.6M
Hollister logo@freya1 post1.5M
Hollister logo@katelynsroom1 post1.4M
Hollister logo@mellodymendess1 post1.1M
Hollister logo@shirousastrawberry1 post1.1M

Posts behind the heat — Hollister

Top creator posts for the current filters. Click any card to open the embed.

The read

Hollister is the clear attention leader of the set — ~1.1B views, roughly 39% of all comp-set attention, on 2,326 posts, with 88% positive sentiment and 70% organic conversation. Momentum climbs almost every month, peaking in May–June before a July dip; the heat is fan-driven, not spend-driven.

Draws roughly double the view share of its closest rival (adidas) despite posting fewer times than Zara — it converts fewer posts into far more attention. Over-indexes on purchase intent and organic advocacy; under-indexes on value perception versus peers.

Overwhelmingly US (97% of views) and Gen-Z female, concentrated on TikTok then Instagram. The UK and Germany are open runway, not weakness.